Light is the most important aspect of any photograph, both the quantity
and quality of the light which should appear natural and flattering,
whether it’s available light or created with flash. Incorrect use of on-camera
flash flattens facial features and creates harsh shadows. A professional
should not create photos with red eye under any circumstances.

The colors should look natural and be rich in tone. Black and white images
should contain rich grays and detail in both the darkest and l...


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